Parker Cohen
Marketing Major
Hello! My name is Parker Cohen. I’m from Denver, Colorado, and currently a senior at the University of Arizona pursuing a degree in Marketing with a passion for sales. I’m a driven, results-oriented individual who thrives on setting ambitious goals and exceeding them. My passion for sales began with my experience as a personal trainer, where I built strong client relationships, motivated individuals to achieve results, and consistently delivered value through clear communication and trust. I take pride in my ability to connect with people, adapt quickly to challenges, and turn persistence into measurable success. Beyond academics and professional pursuits, I enjoy outdoor activities, playing the piano, and spending time with those closest to me.
Passion For Sales
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My love for fitness naturally evolved into a passion for sales and relationship building. I’ve always been motivated by the challenge of connecting with people, understanding their needs, and providing solutions that create real impact, which is what inspired me to work in the health industry as a personal trainer. Working with clients taught me how to listen closely, earn trust, and consistently deliver results, skills that translate directly into a successful sales career. I thrive on setting high standards, breaking through barriers, and helping others reach their goals through persistence, adaptability, and genuine human connection. I learned that sales isn’t just about closing deals, it’s about creating long term value and building relationships that last through solving problems, having a genuine interest in people, consistently delivering high value results, and staying true to promises and my word.
Passion For Fitness
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Fitness has always been more than a routine for me, it’s a way of life that builds my discipline, resilience, and focus. Whether I’m in the gym, running trails, or exploring new forms of training, I’m motivated by the challenge of pushing limits and finding growth through hard work. Beyond my own development, I value the opportunity to lead by example, encourage others, and create an environment where people feel supported in reaching their goals. For me, fitness isn’t just about physical strength, it’s about mental toughness, consistency, and the ability to stay committed to long term success.
Involvement At University of Arizona
My time at the University of Arizona has been shaped by meaningful involvement, especially through Sigma Alpha Mu. As Recruitment Chair, I successfully led a record-breaking class with a 96% retention rate by building strong relationships, communicating value, and fostering trust. My efforts were nationally recognized when I was honored as the Runner-Up Recruiter of the Year by the Sigma Alpha Mu organization. This experience challenged me to think strategically, strengthened my ability to connect with diverse groups, and proved my capacity to deliver measurable results while creating lasting impact within my chapter and the broader campus community.
My work experience reflects a strong blend of professional development, leadership, and entrepreneurship. I interned for T2O, where I gained hands on experience in land management while also working closely with business relations and accounts payable, sharpening my ability to manage client interactions and financial operations. I further expanded my skills during an internship at Motor Systems Incorporated, where I collaborated directly with leadership on customer engagement, relationship-building, and sales-focused initiatives that gave me insight into how successful businesses grow and maintain trust with their clients. I’ve also contributed at the national level for Sigma Alpha Mu, helping organize a successful convention, manage merchandise, and oversee event operations. Beyond internships, I’ve built and currently run my own coaching business, where I combine my passion for fitness with a holistic approach to personal wellness. Each role has strengthened my ability to lead with purpose, adapt quickly, and consistently bring value through communication, strategy, and authentic connection.
Work Experience
Next Steps and Goals
Looking ahead, my goal is to continue challenging myself by pursuing opportunities that allow me to grow as a leader, communicator, and relationship builder. I’m passionate about unlocking potential in myself by creating meaningful connections and driving results through hard work and resilience. As I move forward, I’m committed to expanding my knowledge of business strategy, sharpening my sales skills, and gaining experiences that push me outside my comfort zone. Ultimately, I want to build a career defined by growth, impact, and lasting relationships, while making a difference in the lives of the people and organizations I work with.
My Core Values
Authenticity
Authenticity is at the heart of everything I do. Whether I’m coaching a client, leading a team, or building my business, I believe in showing up as my true self and creating space for others to do the same. I value real, honest connections and strive to lead with vulnerability, passion, and purpose. Staying true to who I am allows me to build trust, foster deeper relationships, and create meaningful impact in both personal and professional settings. To me, authenticity also means aligning actions with values, being transparent in communication, and having the courage to stand firm in what I believe, even when it’s not the easiest path.
Curiosity
I approach life with a genuine curiosity to keep learning, not only about new skills and knowledge, but also about people and the world around me. Every interaction and experience is an opportunity to grow, whether it’s developing a professional skill, understanding someone’s perspective, or gaining insight from everyday moments. I value the ability to stay open minded and adaptable, because it allows me to continue evolving and finding better ways to contribute. Through this mindset, I’m able to connect more deeply with others, sharpen my abilities, and discover meaningful lessons that fuel both personal and professional growth.
Integrity
Integrity is the foundation of who I am. I hold myself accountable to do what’s right, even when it’s difficult or inconvenient. In my work, leadership roles, and daily life, I strive to act with honesty, consistency, and respect. Trust is something I never take lightly and I believe true success is built on strong values and the character to uphold them. Integrity also means following through on commitments, owning mistakes, and setting a standard others can rely on. To me, it’s not just a principle, but a daily practice that guides how I lead, collaborate, build meaningful relationships and live life in general.